Unity Fundraising Appeal

Following is a fundraising letter that was forwarded to me by email the week of May 3. After reading and meditating upon it, I was inspired to rewrite the letter more along the lines of how I believe Charles Fillmore would have written it. Then I was inspired to rewrite the letter the way it could be written if some of the recommendations presented on this web site were adopted.

Please do support Unity and Religious Science and any other New Thought organizations you feel are making the difference we need today in our world.

Dear Unity Partner,

I’m writing to you today because we urgently need your help and the help of every member of our Unity family.

Over the past few months, we have cut more than $8 million (23 percent of our budget) through staff reductions and freezes on hiring, travel and outside services. But it is not enough. As the economic situation has worsened, we now have an additional $3 million budget gap to fill.

We are down to the bone and cannot make further expense reductions without cutting into our core programs—including Silent Unity®; the training and education of future Unity ministers; continuing education classes; the publishing of Daily Word®, Unity Magazine®, books, pamphlets and other materials; Unity.FM online radio network; and retreats and events at Unity Village.

I’m praying that you will find it in your heart to send a generous contribution to Unity today to support our ministries.

We know that we live in an abundant universe, and we know Unity will survive the current challenges. But we also know we must put feet under our prayers if we want to maintain the current scope and depth of our work.

Charles Fillmore once said, “It has been found by experience that a person increases his blessings by being grateful for what he has.” We are grateful for all you have done and continue to do to bless this work.

Thank you in advance for supporting Unity with your donations and prayers through this challenging time. With your help, we are transforming lives and, in turn, transforming the world.

With gratitude,
Charlotte
Charlotte Shelton
President and CEO
Unity School of Christianity

Here’s An Alternative Approach I drafted from Unity:

Dear Unity Partner:

“We shall serve for the joy of serving, prosperity shall flow to us and through us in unending streams of plenty.” Charles Fillmore

I’m writing to you today because with your help, we have an unprecedented opportunity to reach, bless and serve people with the resources from Unity. In fact, there may have never been a better time to help people awaken to who we are, why we are here and what we came forth to be, do and manifest stewardship over.

Given the increasing global challenges we are facing, millions of people are seeking answers to questions such as: Who am I – really, and why am I here? Am I realizing my potential? Could I be living my life differently in order to fulfill my purpose and mission? How in heaven am I going to be able to survive this economic crisis?

They are asking themselves questions like: How can I make a difference? What can I do to enjoy better health, well-being and fitness? They are discovering (or rediscovering) the importance of loving relationships, optimal health and fitness and the ability to enjoy peace and happiness instead of stress. Coming from a higher level of consciousness of the oneness and interconnectedness of life, they are seeking ways to be of service, manifest stewardship, and foster personal and planetary sustainability.

According to Patricia Aburdene and MegaTrends 2010: Seven Trends that Will Change the Way We Live, Work, and Invest, there has perhaps never been a better time to provide books, related study material, and training programs for harnessing our creative mind power and attaining spiritual enlightenment.

Through the programs and publications and thousands of churches and study groups Unity has provided for over 100 years, we have helped millions of people A.R.K. Awaken to Spirit, Realize more of their potential and Know how to manifest their ultimate destiny. Unity has the answers millions of people are seeking.

Now we invite you to help provide the additional financial resources required for us to accept this rich opportunity to provide expanded outreach and distribution services. We are exploring every possible way to adapt the life changing programs and publications developed by Charles and Myrtle Fillmore and other Unity founders and share that information in the most effective ways possible with millions of people who will be blessed and prospered as a result.

For example, we will develop keyword targeted programs and products including e-books, teleseminars, webinars and online training using public domain content on topics for successful living skills such as:

Maintaining A Prosperity Consciousness in the Face of Apparent Economic Crisis

Creative Thinking and Problem Solving

Maintaining Loving Supportive Relationships Under Stress

And programs on key Unity Principles and Practices such as: Love; Healing; Prayer; Meditation; Service; Stewardship; Treasure Mapping; Visualization; Affirmations; Masterminding; Tithing, etc.

In addition to taking advantage of every possible new opportunity to reach and serve others through these new initiatives, we will of course with your support continue to provide our core programs—including Silent Unity®; the training and education of future Unity ministers; continuing education classes; the publishing of Daily Word®, Unity Magazine®, books, pamphlets and other materials; Unity.FM online radio network; and retreats and events at Unity Village.

I’m praying that you will find it in your heart to send a generous contribution to Unity today to support our ministries and take advantage of these expanded opportunities for Unity to bless, serve and help people discover their Creative Power within to address and resolve whatever challenges they are facing.

We know that we live in an abundant universe, and we know Unity will survive the current challenges. But we also know we must put feet under our prayers if we want to maintain the current scope and depth of our work.

Charles Fillmore once said, “It has been found by experience that a person increases his blessings by being grateful for what he has.” We are grateful for all you have done and continue to do to bless this work.

Thank you in advance for supporting Unity with your donations and prayers through this challenging time of both crisis and opportunity. With your help, we are transforming lives and, in turn, transforming the world.

With gratitude,

And this second alternative could be from the co-founders of this new campaign to help introduce 100 million people to New Thought:

Dear Friend of New Thought:

“We shall serve for the joy of serving, prosperity shall flow to us and through us in unending streams of plenty.” Charles Fillmore

I’m writing to you today because with your help, we have an unprecedented opportunity to reach, bless and serve people with the resources from Unity. In fact, there may have never been a better time to help people awaken to who we are, why we are here and what we came forth to be, do and manifest stewardship over.

Given the increasing global challenges we are facing, millions of people are seeking answers to questions such as: Who am I – really, and why am I here? Am I realizing my potential? Could I be living my life differently in order to fulfill my purpose and mission? How in heaven am I going to be able to survive this economic crisis?

They are asking themselves questions like: How can I make a difference? What can I do to enjoy better health, well-being and fitness? They are discovering (or rediscovering) the importance of loving relationships, optimal health and fitness and the ability to enjoy peace and happiness instead of stress. Coming from a higher level of consciousness of the oneness and interconnectedness of life, they are seeking ways to be of service, manifest stewardship, and foster personal and planetary sustainability.

According to Patricia Aburdene and MegaTrends 2010: Seven Trends that Will Change the Way We Live, Work, and Invest, there has perhaps never been a better time to provide books, related study material, and training programs for harnessing our creative mind power and attaining spiritual enlightenment.

Through the programs and publications and thousands of churches and study groups Unity has provided for over 100 years, they have helped millions of people A.R.K. Awaken to Spirit, Realize more of their potential and Know how to manifest their ultimate destiny. Unity and Religious Science have the answers millions of people are seeking.

Now we invite you to help provide the additional financial resources required for us to accept this rich opportunity to provide expanded outreach and distribution services. We are exploring every possible way to adapt the life changing programs and publications developed by Charles and Myrtle Fillmore and other Unity founders along with Ernest Holmes and other Religious Science authors and share that information in the most effective ways possible with millions of people who will be blessed and prospered as a result.

For example, we will develop keyword targeted programs and products including e-books, teleseminars, webinars and online training using public domain content on topics for successful living skills such as:

Maintaining A Prosperity Consciousness in the Face of Apparent Economic Crisis

Creative Thinking and Problem Solving

Maintaining Loving Supportive Relationships Under Stress

And programs on key New Thought Principles and Practices such as: Love; Healing; Prayer; Meditation; Service; Stewardship; Treasure Mapping; Visualization; Affirmations; Masterminding; Tithing, Spiritual Mind Treatment, etc.

I pray that you will find it in your heart to send a generous contribution to Unity or a religious Science Center or perhaps even to the New Thought University to help support these ministries and take advantage of these expanded opportunities for New Thought to bless, serve and help people discover their Creative Power within to address and resolve whatever challenges they are facing.

We know that we live in an abundant universe, and this is a great time to help others discover how these Spiritual Principles and Practices can help them survive the current challenges.

Charles Fillmore once said, “It has been found by experience that a person increases his blessings by being grateful for what he has.”

Thank you in advance for supporting New Thought with your donations and prayers through this challenging time of both crisis and opportunity. With your help, we are transforming lives and, in turn, transforming the world.

With gratitude,

Charles Betterton
New Thought University

To me, the alternative letters reflect more of the heart, soul and Spiritual foundation of Unity, Religious Science and New Thought. Please use the Contact Form to share your feedback and recommendations. Thank you!

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