Adapting Marketing and PR Materials to Address Current Events and Interests

When one of our partners shared an article in the Summer 2008 issue of New Thought magazine that he picked up at the International New Thought Alliance Congress, we realized we may have a rich opportunity to help people all over the world discover how they may benefit from New Thought.

In the article by INTA President Rev. Cindy Lippert, she discusses why those of us in New Thought may need to re-create our message in more contemporary language in order to reach and serve many more. Rev. Lippert referenced “Joel Osteen who has become today’s most popular television minister by taking New Thought’s practical message, adding a dash of liberalism and a measure of old-time motivational speaking and Voila! Success! “

This page represents our whole-hearted agreement with Rev. Lippert’s insights and recommendations.

Joel Osteen shares his version of the New Thought message live with more people on a single Sunday than the total number of people presently participating in New Thought.

Then there’s another 4,000,000 to 7,000,000 who hear his message every week on TV and radio. That’s amazing . . . and to us it suggests expanded outreach possibilities! In fact, it was a major factor that led to the creation of this web site in support of the vision to reach 100 million people with New Thought.

A few examples of probably hundreds of approaches used by many New Thought Centers to adapt marketing materials to address current interests and events in the larger population would include:

Producing fliers for programs and events that tied into movie screenings at New Thought Centers such as What the Bleep, The Secret, The Celestine Prophecy, You Can Heal Yourself, Dr. Wayne Dyer’s new movie, etc.

A similar concept applies when our Centers host Conversations with God study group, and Course in Miracles, Oprah’s program on The New Earth with Ekhart Tolle, etc.

Today, given the global economic challenges we face, positioning the message of New Thought in terms of Spiritual Prosperity, The Art and Science of Living Rich, Using Spiritual Mind Treatment to Overcome Financial Challenges, etc. are some examples of ways we might be more effective in our marketing and outreach.

One application of this concept is the way that Ultimate Destiny University is relabeling its 14, 90 minute workshops based on Co-creating Your Ultimate Destiny Success System.

The individual conponents include: Realizing Your Ultimate Potential; Fulfilling Your Life Purpose; Enjoying Positive Loving Relationships; Attaining Financial Freedom and Prosperity; Enjoying Ultimate Health and Fitness; Achieving Ultimate Success in Business and Career; Raising Your Consciousness; Enjoying Peace and Balance; Harnessing Creative Mind Power; Attaining Spiritual Enlightenment; Fostering Personal and Planetary Sustainability; and Making A Difference and Leaving A Legacy.

Ultimate Destiny is marketing the stand alone workshops with New Thought language such as:

Discover How the Science of Mind Can Help You Enjoy Loving Supportive Relationships

Discover How Spiritual Mind Treatment Can Help You Enjoy Ultimate Health and Fitness

Discover How The Successful Living Principles and Practices Known as New Thought Can Help You Attain Spiritual Enlightenment

By advertising programs with more generic topics of greater potential interest to the public and holding the workshops in New Thought Centers, we can effectively introduce many more people to New Thought. And through this strategy, we reach and serve others in ways that meet their immediate interests and priorities and then lead them to additional resources we just happen to have available.

In the business world, it’s known as relationship marketing, Imagine That!

What are your best ideas about ways we might more effectively “package” and “position” our rich legacy of New Thought programs and resources in order to reach more people?

Please use the Comment form to share your insights.

Thank you!


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